Virgin Earth

ACCESS intervention in the Non Farm Sector (NFS)  has been  broadly focusing on the  market based approach, which plans to focus on the demand of the existing markets, analysing the potential and then enter the indicated sub sector of the identified NFS product conducting market related research in the sector, creating producer clusters and regional rural business hubs, creating investment opportunities,  bringing microfinance institutions into collaboration with the small producers, providing information and capacity building inputs to the communities to help them access mainstream markets with a  business orientation. In time these products could create collective brand name and could be transformed into non farm producer companies with a vision to export to international markets with a brand name – “Virgin Earth”. A Market Outreach Fund is also being established to provide funds for the provision of marketing support to rural artisans.